Analysis of Quinceanera is one Hispanic tradition Essay

Investigation of Quinceanera is one Hispanic custom - Essay Example In this way, she guaranteed me that she would get me such a dress, that would cause me to feel like Cinderella. I was so glad when at long last she got me a delicate pink dress with sparkling white blossoms coating its fringe. I had not seen such an alluring dress for a young lady my age. And afterward the unique day showed up. I wore the excellent dress and joined my folks and family members to begin the strict service. The most extraordinary thing that happened that day was that my dad, who had isolated from us a few years back, was with me to commend my day. We went to the congregation and implored God for my wellbeing and thriving, and expressed gratitude toward Him for carrying this day to my life.â When the function was finished, we went to the recreation center on a limousine to take pictures. We took a wide range of single and gathering pictures with the goal that I could make a collection of them to have the option to recall this day’s recollections later.â  My mother gave an introduction to thank all loved ones who had come to commend my birthday celebration. She likewise wished me a cheerful birthday. At that point, the ball move started. I hit the dance floor with my oldest sibling, William. I was stressing that something would get off-base and everyone would giggle at me yet everything went easily.  Then, it was the ideal opportunity for my dad to wish me a glad birthday. I turned out to be so enthusiastic at that point that my eyes loaded up with tears and a companion of mine offered me a tissue paper so I could wipe my tears away. His discourse made me cry since I actually never acknowledged how much my dad adored me.â â ... At that point, the ball move started. I hit the dance floor with my oldest sibling, William. I was stressing that something would get off-base and everyone would giggle at me yet everything went easily. At that point, it was the ideal opportunity for my dad to wish me an upbeat birthday. I turned out to be so enthusiastic at that point that my eyes loaded up with tears and a companion of mine offered me a tissue paper so I could wipe my tears away. His discourse made me cry since I actually never acknowledged how much my dad adored me. He stated, â€Å"Now it’s time to make my daughter a youthful lady†, and afterward he jumped on his knee, changed my shoes and had me put on a delicate pink high obeyed pair of shoes, and kissed me. My auntie took me to a pleasantly enlivened room where she applied cosmetics on me. I was truly resembling a youngster. From that point onward, it was the ideal opportunity for lunch. The menu had probably the most superb and notable Spanish d ishes, for example, serving of mixed greens, lasagna, platanos (plantains), sopa de pollo (hand crafted chicken soup), pernil (smoked pork), empanadas, rice with beans, corn, and meat. Everyone lauded the menu and appreciated the lunch without limit. At that point, it was the ideal opportunity for farewell and I bade goodbye to everyone. I end my account with some warm, comfortable, alleviating and lovely recollections in my heart that my pen isn't having the option to pass on to the paper effectively. What I felt that day is being unthinkable for me to portray in words. At whatever point I see those photos that we took in the recreation center, I miss my companions and the greater part of all, my dad. He was there with me that day and turned into the main motivation why that day was the most exceptional day of my life. Last however not the least, I thank my mom to orchestrate such an awesome festival for me on my fifteenth birthday celebration and causing me to feel like a

Market Penetration and Branding Coursework Example | Topics and Well Written Essays - 250 words

Market Penetration and Branding - Coursework Example Exchange advancements, then again, allude to motivating forces, for example, limits, plans, commissions and complimentary gifts that are intended to guarantee that the merchants stock up and that occurrences of stock-outs are reduced.Loyalty programs, then again, allude to remunerate programs that organizations offer to steadfast clients who much of the time buy their items and administrations (Davis 169). The dedication programs are frequently turned out with the end goal that clients are given explicit numbers that they use when making buys. The drawn out motivation behind faithfulness programs is to compensate the clients who the association thinks about steadfast with free product or to give them propelled access to items that have been newly infused into the market. In as much as both the act of making dedication programs, just as that grasping deals advancement exercises, assume a job in guaranteeing that organizations get their normal benefits, I assume genuine the way that the act of grasping deals advancement exercises is progressively effective when contrasted with that of utilizing devotion programs. This is on the grounds that they increment the degree of deals when they are drifted, and considerably after their length has slipped by, associations ordinarily wind up in a superior situation when contrasted with its rivals inside the market. Entrusted with the obligation of building up a marking system for Achilles easygoing shoes, I would choose Achilles in Trend as the brand name. Essentially, I would hold onto deals advancement exercises as my marking methodology.

Module 2 Case Assignment Coursework Example | Topics and Well Written Essays - 1000 words

Module 2 Case Assignment - Coursework Example This paper looks at the key investigation of Kraft Foods Group utilizing Porter’s five powers and PEST to analyze the company’s outside condition. Kraft Foods Inc. (NYSE:KFT) enterprise has practical experience in promoting and assembling of food items, for example, the tidbits, cheddar, refreshments, helpful suppers and among different sorts of the bundled basic food item items. The organization has its branches in roughly in excess of 155 nations around the world. Its three primary sections incorporate; Kraft Foods Europe, Kraft Foods North America, and Kraft Foods Developing Markets. Kraft Foods Inc. is the second biggest nourishments and Beverages Company in the globe after Nestle. Its brands incorporates: Nabisco, Oreo, and LU bread rolls; Cadbury and Milka chocolates; Jacob and Maxwell house espressos, gum; Philadelphia cream cheddar; Oscar Meyer meats; Kraft cheeses. The PESTEL examination is a kind of investigation that takes a gander at the political, financial, social, mechanical, ecological and legitimate situations of the nation with specific reference to a specific organization (â€Å"PEST Analysis†, 2009). PESTEL examination is introduced underneath: The world of politics favors the turn of events and development of the Kraft Foods Inc. This is because of the way that the organization has for quite some time been associated with the different network based and political activities. A portion of this incorporates: supporting of the competitors that understands and acknowledges the open strategies that incredibly impacts on the business, brands and the workers (Carnegie Research Inc., 2009). Moreover, the organization Kraft Foods has begun the political activity panel considered the Kraftpac that is planned for making subsidizing to the U.S. Government, applicants, boards of trustees, and the state ideological groups. In reinforcing its political base, the organization likewise makes sensible strides in making corporate commitments to the ideological groups, councils, and among others. Its key thought for the

Analysis of the Term Victorian

Examination of the Term Victorian How helpful is the term ‘Victorian’? The time of Queen Victoria’s reign saw the death of achievements in social, monetary, and individual advancement. It was the period of industrialisation, a period of movement, a battleground for the contention among science and religion. However further to these incredible markers by which a significant number of us perceive the nineteenth century, and without a doubt as a result of them, Victoria’s rule enlivened change inside the individual; a revaluation of what it intended to be a person. The scholarly specialists gave new structure to the inquiries on the lips of the general public around them: questions that were no more so effectively replied by Christianity. This paper will investigate how the term ‘Victorian’ does or doesn’t fit into the setting from which it as far as anyone knows emerges. I will take a gander at patterns, for example, the improvement of abstract analysis, spearheading logical revelations, the investigation into mystic marv el, the expanding autonomy of ladies, the mapping of the world, all of which add to what we know and comprehend as ‘Victorian’, and have here and there formed crafted by creators, for example, Eliot, Conan Doyle, and H.G Wells. Utilizing some nearby literary investigation I plan to distinguish the idea of the motivation behind the writing of the time and whether such work rises above the restrictions of the term ‘Victorian.’ Numerous extraordinary artistic personalities of the time, for example, Arnold, Dickens, and Ruskin characterized the period in their basic perspectives towards it. (Davis 2002, p.10). Analysis seems to have become a type of investigation trying to transform what concerned and stressed the craftsman into something that addressed and consoled. Arnold, in his Essays in Criticism (Arnold, 1865, p.V) clarifies how he sees the distinction among intelligent and aesthetic idea Truly I have always been unable to ht it off cheerfully with the rationalists, and it would be simple gesture in me to give myself the pretense of doing as such. They envision truth something to be demonstrated, I something to be seen; they something to be fabricated, I as something to be found. It is this developing attention to distinction that was to turn into a characterizing highlight of Victorian writing. Contrasts showed up in the very impression of things, which prompted sentiments of disconnection, despair, estrangement every conspicuous subject in nineteenth century work. In Arnold’s A Summer Night (Arnold 1913, p.167) we see the lovely brain battling to discover significance on a twilight road where the windows, similar to antagonistic appearances, are ‘silent and white, unopening down’: What's more, the quiet evening glow appears to state Hast thou at that point still the old uneasy bosom That neither stifles into rest Nor ever feels the blazing sparkle That spins the soul front itself away, 30 But varies forward and backward Never by energy very possessd And never entirely benumbd by the universes influence? Furthermore, I, I know not if to supplicate Still to be what I am, or yield, and be Like the various men I see. Arnold perceives that the general public around him is unfulfilled, that men are giving ‘their lives to some unmeaning taskwork’ and he addresses whether he ought to be addressing by any stretch of the imagination. He knows about a hole between the truth of working life and life outside of work; a distinction that he endeavors to discover clarification for. Arnold gives off an impression of being lost in the midst of the boulevards of his own brain scared of not having the option to characterize what his identity is, the thing that he is. These emotions to some extent express what it intended to be a Victorian battling to put considerations and sentiments which appear to not, at this point fit into society. The Victorian period contained a lot of what had past and quite a bit of what was still to come it can't be viewed as a secluded time, nor as a detached term. It contained parts of the Romantic time frame for example in Arnold’s sonnet, The Buried Life, we see remnants of Wordsworth’s inheritance of Ode to Immortality. In the two sonnets there is a feeling of something lost an old enthusiasm or sense that has gone with the progression of time yet Arnold, in contrast to Wordsworth, thinks that its increasingly hard to grapple with this: ‘A yearning to ask/Into the puzzle of this heart that thumps/So wild, so somewhere down in us, to know/Whence our considerations come and where they go.’ (Arnold 1913, p.170). The language is more enthusiastically discontent than the fearless tone of Wordsworth’s visionary acknowledgment: ‘We will lament not, rather discover/Strength in what remains behind.’ (Wordsworth 1928, p.136). The styles are clearly associated, yet the issue with characterizing the period utilizing abstract phrasing is that it is unmistakably neither an eccentric augmentation of the Romantic’s vision, nor is it a direct way to the innovators. The 1870’s considered the to be of creators, for example, Anthony Trollope who drew out his later books, yet just twenty years after the fact in 1896 these distributions are sitting adjacent to the extensively extraordinary structure and topic of work, for example, H.G. Wellls’ The Time Machine and The Island of Dr. Moreau, with artistic examinations with the cutting edge, for example, Richard Jefferies’ The Story of My Heart happening between in 1883. A developing worry in nineteenth century life was the potential loss of the Romantic connection between human instinct and the regular world, and the hole which unexpected mechanical advancement featured among nature and automation. As innovation grew so did the thought of phony. It is significant J.S.Mill’s article on Nature (Mill 1874, p.65) where he says that it is man’s nature to be counterfeit, to cure nature by fake pruning and mediation. Further to this, a contemporary of Mill’s Richard Jennings likewise drew a line between the ‘province of human nature’ and the ‘external world.’ (Lightman 1997, p.80). In the field increasingly effective strategies for cultivating were utilized (see the complexity between Henchard’s techniques and Farfrae’s ‘ciphering and mensuration’ in Hardy’s Mayor of Casterbridge, (Hardy 1886, p.122)), and new machines presented which not, at this point required the work power to run them, urging individuals to move to towns and urban communities. The urban the truth was unforgiving in 1851 about 4,000,000 individuals were utilized in exchange and production and mining, leaving just one and a half million in farming. (Davis 2002, p.13). City life, as depicted by Dickens, was a remorseless, unfortunate and unwholesome presence for some (see Bleak House and Little Dorritt). Be that as it may, a lot of his work was set in the time of his childhood and youth which was pre-Victorian. (Lawton (ed) 1995, p.xvi). Working conditions in urban areas were frequently confined, unhygienic and ineffectively ventilated, and day to day environments could be far and away more terrible. Mrs. Gaskell, living in Manchester, saw the shocking weights that these conditions constrained upon family life, and in North and South portrays the troubles of urban living, offering that salvation for the regular workers lay with themselves and their bosses, cooperating. (see North and So uth 1855) However, city life was not all ruined situated in urban communities, the advancement of the investigator novel took the city back to human scale (Lehan, p.84). Analysts sorted out and remade past occasions through pieces of information for instance, the homicide of Bartholomew Sholto in The Sign of Four by Conan Doyle: To the extent we can learn, no genuine hints of brutality were found upon Mr Sholto’s individual, however an important assortment of Indian jewels which the perished respectable man had acquired from his dad had been taken away. The revelation was first made by Mr Sherlock Holmes and Dr Watson () Mr. Athelney Jones, the notable individual from the investigator police power, happened to be at the Norwood police headquarters () Mr Jones’ notable specialized information and his forces of moment perception have empowered him to demonstrate definitively that the rapscallions couldn't have entered by the entryway or by the window however more likely than not advanced over the top of the structure, thus through a trapdoor into a room which spoke with that in which the body was found. (p.66) The city gave an energizing background to wrongdoing scenes its overly complex lanes like the mapping of the pathways of the human psyche with the goal that the two turned out to be inseparably connected. As Joseph McLaughlin says in Writing the Urban Jungle, ‘the urban wilderness is a space that considers forward a pleasurable quiet submission to something more prominent, all the more remarkable, and, in fact, eminent () likewise a creative area that calls forward chivalrous activity: investigating, vanquishing, illuminating, cleaning, subduing, besting.’ (McLaughlin 2000, p.3). Further to what McLaughlin proposes, the Victorians’ impression of reality in the city and the wide open was changing fundamentally from the medieval recognitions that despite everything existed in the Romantic time frame. Individuals saw the completed items in both assembling and cultivating done including the since quite a while ago, attracted out necessary chore, rather the final product was being accomplished quicker and with more control. Here built up the foundation of current industry which proceeds with today in escalated cultivating and production line lines. However here too the beginnings of waste and overabundance. Richard Jefferies, a nineteenth century naturalist and spiritualist, known for his expositions on nature, comments on the bounty of food in the regular world in his article Meadow Thoughts: The outside of the earth offers to us unquestionably beyond what we can expend the grains, the seeds, the natural products, the creatures, the flourishing items are past the intensity of all humankind to eat up. They can, as well, be increased a thousandfold. There is no common need. At whatever point there is need among us it is from counterfeit causes, which insight should evacuate. (Jefferies, 1994, p.26). Lamentably there was bounty for the individuals who could bear the cost of it bu

Legalization Of Weed Essay -- essays research papers fc

Unlawful medication use is a significant issue on the planet today. Million of dollars are spent ever year to forestall the dealing and conveyance of these medications. For all intents and purposes all Drugs is snuck into the United States hid in bogus compartments, fuel tanks, seats, feels sick of private and business vehicles, pickup trucks, vans, manufactured houses, and pony trailers. Enormous shipments for the most part are snuck in tractor-trailer trucks in bogus compartments and among genuine mass shipments, for example, rural items. The administration has contrived approaches to eliminate drugs. However the medication emergency is more noteworthy today then ever. Pot is one the most generally utilized illicit medication. In the course of the last multi year the administration has belittled Marijuana. In this paper my goal is it to represent the upsides and downsides of Marijuana use, just as to demonstrate that weed ought to be legitimized, controlled, and burdened simply lik e cigarettes. Weed, additionally spelled Marihuana originates from the Indian hemp plant, cannabis sativa. It is a rough tobacco like substance delivered by drying the leaves and fancy top of the cannabis plant. It is placed into pipes or framed into cigarettes (reefers or joints) for smoking. As of late, it has showed up in stogies called blunts. Lester Ginspoon composes, "The sedate is a mellow stimulant implying that it misshapes tangible observations. Cannabis is known by an assortment of names including pot, tea, grass and weed (112)". Pot can likewise be added to nourishments and refreshments. The inebriation part of the plant lies for the most part in its solid smelling, clingy, brilliant pitch. Gabriel Nashas composed, "The hemp blossoms, particularly those of the female plant, give this smell off." (Ginspoons 214). Numerous clients depict two periods of cannabis impact as beginning incitement, happiness, and elation, trailed by sedation and wonderful quietness. Disposition changes can frequently go with adjusted view of existence of one's real measurement. "The hemp plant can be discovered developing as a weed or as a developed plant all through the world, in numerous dirts and atmospheres, with the more powerful assortments delivered in dry, hot, wasteland"(lord 35). Weed changes in intensity, contingent upon where and how it is developed and arranged for use or put away. In the book employments of Marijuana it Solomon Snyder states: Dynamic fixing, tetrahydrocanabinol (THC), is available in all piece of both male and ... ...control their own bodies. Decriminalize drugs, help the individuals who need it, and let the police invest their energy shielding us from genuine wrongdoing. We as a general public need to have an increasingly receptive outlook on this home grown stubstance List of sources Grinspoon Lester. Marihuana Reconsidered. Cambrige: Harvard University      Press, 1971. Lail, Bernard M. Pot, Friend or enemy. Nashvile: South Publishing      Association,1979. Linkletter, Art. My Child a Drugs?. Ohio: Standard Publishing, 1981. Master, Jess R. Pot and character Change. Lexington: Health Lexington      Press, 1972 Nashas, Gabriel G. Keeping off the Grass. New York: Rader's Digest Press, 1971 Rudolph, Barbara."Ganja." Time 7 July 1986: 46-47 Snyder, Solomon H. Employments of Marjuana . New York: Oxford University press,1971 Turner, Carlton. Pot. New York :Academic Press 1973.      NA "Marijuana forbiddance in the 90's". Jan. 1997      State.gov/www./worldwide/narcotics_law/index.html NA, "A new mentality on old drug" May. 2000      :www.weedsmart.org/min.

Small Business Preference

Small Business Preference Small Business Preference Feb 4, 2019 in Business Small Business Development Programs Starting a small business is becoming more popular in the USA. Being a veteran, it is always difficult to get into self-employment since the incomes give a small chance to have a start-up budget. The US Department of Labor has implemented some experimental programs for providing financial assistance and management advice to people who want to start their own small business. In this case, we will talk about a model airplane building and an aircraft remote control. In addition, the US Small Business Administration has developed special programs, which are offer consulting, training, and education to the clients. As it turned out, potential entrepreneurs more often experience lack of managing skills rather than lack of capital.

Tesla is fixing its automation problems with Collaborative Intelligence

Tesla recently made headlines for failing to deliver its first mass-market car, Model 3, to eager new owners. Delays are now projected to reach nine months on average. But bad press is the least of Tesla’s problems. As Moody’s lowered its credit rating on account of a â€Å"significant shortfall† in Model 3 production, investors sold its bonds and sent its shares dropping significantly in value. As production at Tesla’s hyper-automated factory repeatedly came short of targets, it had to be halted and re-engineered multiple times. The CEO Elon Musk identified the cause of these problems:  excessive automation. Thats quite a lesson for the many who believe that success and cost-cutting require replacing humans with machines! But if that’s not the answer, then what should companies do to succeed? A CLEVER framework As Professor of Entrepreneurship at Hult International Business School, I hear this question all the time. So, Ive set out to answer it. Of course, the question isnt new and it has been answered before. But we are now on the verge of the 4th Industrial Revolution, an age of rapid transformation in technology and systems of production, which is disrupting the way companies succeed. So, we need new answers. Based on my research, I’ve developed a framework called CLEVER, which is the acronym of the six strategic drivers organizations must understand and successfully manage to thrive during the 4th Industrial Revolution. These strategic drivers are: C Collaborative Intelligence L Learning Systems E Exponential Technologies V Value Facilitation E Ethical Championship R Responsive Decision-Making Tesla offers a great illustration of the first strategic driver: Collaborative Intelligence. Collaborative Intelligence Collaborative Intelligence refers to a system that uses a broader range of skills to improve its outcome. Nowadays, this generally means combining the skills of humans and machines. For example, car manufacturers employ robots to stamp, paint, and weld cars, because these tasks require accuracy and consistency, which machines excel at. However, it is humans who eventually assemble cars, because this task requires flexibility and some creative problem solving, which are virtually impossible for robots. To complement Elon Musk’s own admissions, many experts agree that the production problems with Model 3 are due to the decision to use robots for assembly. Robots struggle to assemble the tens of thousands of components in each car, whereas humans have skills that make them better at it. Collaborative Intelligence prescribes that the skills of humans and machines should be combined. Tesla eventually decided to fix the problem by getting rid of   the crazy, complex network of conveyor belts† and hiring humans instead. Indeed, humans—as Musk tweeted—are underrated. Interestingly, Collaborative Intelligence works equally well in services as it does in manufacturing. Think about robotic-surgery in medicine, where a robotic arm with miniature tools performs the actual surgery, while a human surgeon controls the robotic arm through a computer. Another example is robo-advisors in financial services. These are algorithms that collect information about clients and make automatic investment decisions based on their financial situations and goals (with some oversight from humans). Even in a traditional industry like agriculture, crop-management can be made more intelligent by helping algorithms collaborate with human farmers. Collaborative Intelligence prescribes that the skills of humans and machines should be combined. How to embrace Collaborative Intelligence To leverage the power of Collaborative Intelligence, business leaders should perform the following three analyses. 1. Value analysis First, list and understand all the tasks required at each stage in the value chain and what their contribution is to value creation. 2. Task analysis Next, analyze each task to understand the skills required to master it. 3. Skill analysis Finally, classify each skill as optimal for machines, for humans, or hybrid. Organizations should then invest in automating the tasks that machines can do best. These are likely to be the so-called 4D tasks that are dull, dirty, dangerous, or dear (expensive). Automation is especially important for the tasks that make a substantial contribution to value creation for two reasons. First, they are more likely to have a positive ROI. (Let’s not forget that the investment in automation can be expensive and time-consuming). Moreover, by their own nature and by the repetitive type of tasks they excel at, machines are less prone to mistakes than humans. Collaborative Intelligence requires assigning tasks that are highly automation-prone to machines and those that require initiative and flexibility to humans. Interestingly, there is another category of hybrid tasks, which Paul Daugherty and Jim Wilson call the missing-middle in their recent book. These are tasks where humans and machines complement and improve each other. Collaborative Intelligence ultimately entails designing a system where different tasks are intelligently combined, so that humans and machines collaborate to achieve a joint outcome that’s not only superior to what they can achieve separately, but otherwise impossible. Interested in disruptive innovation?  To learn about Hult’s global business programs and our new Nano Courses in Disruptive Technologies,  download a brochure Grow your leadership capabilities with an MBA in international business at Hult. To learn more, take a look at our blog 5 big reasons why to apply early for your MBA or Masters, or give your career a boost with our Masters in International Business. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself. Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

Freudian Analysis of Edgar Allen Poes a Tell Tale Heart...

Erika Barnett Professor Curley Daring the Nightmare 13 October 2010 A Freudian Analysis of â€Å"The Tell-Tale Heart† By Edgar Allen Poe As an esteemed psychologist analyzing this accused murderer, I have found a few key pieces of evidence that ultimately lead me to the decision that the murderer is in fact mad and I recommend psychological rehabilitation as well as jail sentence as a proper penalty for the crime committed. Although, he claims he can recount the night of the murder â€Å"healthily and calmly† it is not proof enough to disregard his insanity. The murderer insists that he â€Å"loved the old man† which I believe is undoubtedly true. As far as my knowledge goes he was stuck in a paradox of love and hate. With that said I know that†¦show more content†¦The murderer’s heightened sensitivity to sound is yet another piece of evidence that proves his insanity. He says, â€Å"Above all the sense of hearing acute. I heard all things in heaven and in the earth. I heard many things in hell.† What that means to him, we may not know, but to a listener he is just proving himself crazy. He first encounters the loud sound of the old man’s beating heart while he is still alive in his bed on the night of the murder, â€Å"I knew that sound well too. It was the beating of the old man’s heart. It increased my fury as the beating of a drum stimulates the soldier into courage.† Not only is this testimony of paranoia, it also disproves his original claim he is not insane, because a sound that c an’t be heard from a distance at all was driving his rage to attack the old man. Then again at the end of his story, he claims he heard the sound of the beating heart and it drove him to admit to the crime, while the police were investigating the old man’s house. â€Å"The ringing became more distinct: I talked more freely to get rid of the feeling: but it continued and gained definitiveness – until, at length, I found that the noise was NOT within my ears.† This is a clear display of the murderer’s extreme guilt and paranoia. Not only do I firmly believe this murderer should be sentenced to many years jail for the crime he committed, it is in his best interest to regain his sanity if possible through some psychological therapy

The Value Of A Migrant Worker Essay - 1721 Words

A.) Social Location / pg.3: The group memberships that people have because of their location in history and society In The Harvest, it was interesting how the entire make-up of the families was based on being a migrant worker. Every person in the family seemed to already know what their role was going to be as a child, there role in society was already pre mapped out for them. The goal as a family was to have everyone in the United States working together in the fields. The families followed a yearly routine, following the harvesting of different crops around the country. Their travels, their homes, their income, their education, their social life, their human survival all based on the harvesting of the different crops. The views of the world and the individual’s role in life and society is very limited. The one little girl actually said she wasn’t sure that she had a dream. That she had goals in life, but she wasn’t really sure of an actual dream. Me coming from and growing up in the working middle class, my role as a child was to play and receive an education. I knew o n some sort of level that my responsibility was going to school, have friends and a social life, and hopefully work and progress in my field of studies. Making a comfortable living and having hopes of an increase of salary. The migrant workers in this video have very different dynamics. There was a large responsibility placed on the young children not even old enough to legally work in the UnitedShow MoreRelatedThe Value Of A Migrant Worker Essay1721 Words   |  7 PagesA.) Social Location / pg.3: The group memberships that people have because of their location in history and society In The Harvest, it was interesting how the entire make-up of the families was based on being a migrant worker. Every person in the family seemed to already know what their role was going to be as a child, there role in society was already pre mapped out for them. 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Every person in the family seemed to already know what their role was going to be as a child, there role in society was already pre mapped out for them. The goal as a family was to have everyone in the United States working together in the fields. The families followed a yearly routine, following the harvesting of different crops around the country. Their travels, their homes, their income, their education, their social life, their human survival all based on the harvesting of the different crops. The views of the world and the individual’s role in life and society is very limited. The one little girl actually said she wasn’t sure that she had a dream. That she had goals in life, but she wasn’t really sure of an actual dream. Me coming from and growing up in the working middle class, my role as a child was to play and receive an education. 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Race Is A Group Of Persons Related By Common Descent Or...

The definition of race is a group of persons related by common descent or heredity. A random classification of modern humans, sometimes based on any or a combination of various physical characteristics; such as skin color, facial form, or eye shape. In social work, we are often taught about individuals cultures and ethnicities in order to improve our practice and competence. Race on the other hand was created based on how people look, rather than their cultural decent, what religion they practice, or where they currently live. Many individuals are discriminated against based on looks which affects their daily living. As social workers we must be aware of different races and how they are discriminated against, in order to better serve each individual. It is also important for social workers to understand their own race and how if affects other races. The White Race and My Understanding Understanding ones own race is important in social work practice and assists in learning other’s races. My race is white, but some people identify white people as Caucasian. After researching, I found that the word Caucasian was originally a term for people from the Caucasus region; Armenia, Azerbaijan, Georgia, Iran, Russia, and Turkey. A German philosopher, Christoph Meiners, believed that the people from this region were superior because of their light skin. He then thought that people from European decent were also from this region due to their skin color and considered them Caucasian asShow MoreRelatedPrecious Based on the Novel Push by Saphire Analysis1368 Words   |  6 Pagesportrayed but it also got a lot of heat from the race that was portrayed in the movie. 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Essay on Usn It - 1276 Words

Cover Page ITM -580 Strategic Planning for IT Dr. Wendy Wang Spring 2012 Name: Laura Gong Email: laura.gong0405@gmail.com Module 1- Strategy and Strategic Planning Case Assignment 1: How do the two UCBs strategic IT plans compare against the Baldridge criteria for assessing strategic planning? The importance of strategic planning is just as important as having a foundation and a framework to a new house. Without it, it will either partially be complete or eventually crumble. Strategic planning helps to not only complete short term goals of a company or organization, but most importantly invest time into successfully complete long term goals and to continue to grow in the long run. It is a design that will lay out†¦show more content†¦The organizations need to have effective leadership, vision, structure, budgeting, interaction with outside forces and companies just to name a few qualities in order to even qualify for the Baldrige Award. The seven key themes that Baldridge will focus on in addition to its goals are â€Å"People and Relationships; Mission and Values; Openness, Transparency, and Communication; Entrepreneurism and Innovation; Technology; and Do other things well, and financials will follow.† One key quality that is evident is customer and market focus by both UC Berkeley and UC Boulder. That is true because in this case the customers are the students and focusing on their needs to not only have a great education but also expand their knowledge. 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Nearly all foreign bound food aid given out by the United States—some $2 billion annually—comes from the surpluses of American crops.(USN) Typically, the surplus commodities are purchased by the U.S. government, loaded onto U.S. carriers, and shipped to an intermediate destination, often thousands of miles away. Worse, some agencies fear that developing economies are being hurt long termRead MoreNavy Vessels: The USS Monitor Essay716 Words   |  3 Pageswowway.com/~jenkins/ironclads/ironintr.htm. N.p.. Web. 28 Nov 2013. http://www.militaryfactory.com/ships/detail.asp?ship_id=USS-Monitor. The Wreck of the USS Monitor. NOAA Ocean Explorer Podcast RSS. N.p., n.d. Web. 25 Nov. 2013 USN Ships-USS Monitor (1862-1862). USN Ships-USS Monitor (1862-1862). N.p., n.d. Web. 24 Nov. 2013 USS Monitor (1862) Ironclad Gunboat (1862). Military Factory. N.p., n.d. Web. 22 Nov. 2013. USS Monitor. Wikipedia. Wikimedia Foundation, 22 Nov. 2013. Web. 25 Nov. 2013Read MoreA Career as a Navy Physician874 Words   |  4 Pagesworld. Members may also work in the highly acclaimed National Navy Medical Centers within the United States to stay close to home. Among the on land facilities Navy physicians may be sent to work on one of two dedicated hospital ships the USNS Comfort or the USNS Mercy. At times this career will be stressful, there will be much interaction with others, and may be dangerous but the end result is very rewarding. Navy physicians will work with the most advanced and recent tools and techniques in medicineRead MoreThe Behavioural Inattention Test ( Conventional ; Bitc )898 Words   |  4 Pagestests if they are available at the time as it will mean more reliable and valid scoring. Cancellation Tests The main purpose of cancellation tasks are to assess for deficits in visual scanning and visual neglect (such as unilateral spatial neglect [USN]; Wilson et al., 1987). The table below will outline the different types of cancellation (Cx) tasks and what they assess. These tests in particular are not used to formally diagnose deficits in visual neglect or scanning, but they do act as an initialRead MoreA Memo to the President from a Military Base979 Words   |  4 Pagesevacuated form the Hot Zone will be sent to Edwards, Creech, Nellis, Luke, Davis, Travis, and Beale and if worst comes to worst Los Angeles air force bases for treatment. The civilians with the more extreme cases of radiation sickness will be sent t to the USNS Mercy for quarantine and treatment. I would suggest coordinating with health and human services as well as the surgeon general to arraign doctors and iodine pills are shipped forthwith the bases listed above. I have, in addition, to this musteredRead MoreMedia In The Media1499 Words   |  6 Pagesforward after SWAT teams secure the scene and will be protected by SWAT team members and remain behind armor at all times. Triaged patients will be moved to the shoreline and transported by (LCAC) back to the other side of San Leandro Bay or to the USNS Comfort based on their survivability assessment. Patients who are deemed critical will be sent to the level-one hospitals, while patients with non-life threating injures will be bused to clinics in the surrounding area or treated on scene. Ambulances

Book review Free Essays

The Soviet people thought after the war, their lives would get better but Stalin Hough if they wanted more, they would rebel. He did what he could to not let them want more than what they had. 2. We will write a custom essay sample on Book review or any similar topic only for you Order Now In the summer of 1948, Stalin ordered a blockade of West Berlin The Cold War Powering 1 . Feeling that the future peace of the world would depend upon relations between the united States and Russia, FED devoted much thought to the planning of a United Nations, In which, he hoped, International difficulties could be settled. . Hiss was accused of being a Soviet spy in 1 948 and convicted of perjury in connection with this hare in 1950. It is very likely that he was innocent. Chapter 26 1 . Why did relations between the United States and Soviet Union deteriorate after WWW? P. 782-791 The USSR was based on a communist system and wanted to spread communism all over the world. The united States was based on a capitalistic democracy and wanted to prevent communism. 2. Why did Truman have Limited success In Implementing his domestic agenda? P. 92-800 Congress rejected Trauma’s proposal for call rights, a medical lobby blocked he plans for a universal health care program, his concent ration on foreign policy rather than domestic didn’t help, and there was a wave of anticommunism that weakened liberal and leftist forces. 3. How did the Korean War shape American foreign policy in the sass? P. 800-805 The Korean War shaped American foreign policy in the sass by showing the American people, and the rest of the World that communism would be militarily opposed. Chapter 27 1 . How did Eisenhower domestic polices reflect his moderate political vision? P. 811-815 He resisted expanding the governments power. Eisenhower, the 34th president of the United States, obtained a truce in Korea and worked incessantly during his two terms to ease the tensions of the Cold War. I infer that he felt the need to end the war, during the war 3. How did technology contribute to changes in economy, substantiation, and the growth of the Sun Belt? P. 821-827 4. Why did American consumption expand so dramatically in the sass and what aspects of society and culture did it influence? P. 827-832 Americans after WWW 2 entered an era of prosperity and affluence. This general well-being can be most Leary seen in the mass consumption of consumers goods fueled by television and the housing boom. The middle class benefited the most 5. What were the goals and strategies of civil rights activists in the sass? P. 832-836 The goals of the civil rights movement were meaningful civil rights laws, a massive federal works program, full and fair employment, decent housing, the right to vote, and adequate integrated education. The right to vote was passed and placed in the bill of rights (1 5th amendment) in 1870 part of the reconstruction era. So during ass’s during the civil rights movement the right to vote was not one of their goals because it was already in effect for African Americans to vote. Chapter 28 1 . Why did Kennedy believe that engagement in Vietnam was crucial to his foreign policy? P. 877-884 Anticommunism, the red threat, expansion of communism in Asia were all part of his foreign policy at the time. The initial engagements in Vietnam were to stop the spread of communism. It was a policy of containment of communism. Kennedy feared that if Vietnam fell so would the rest of the Asia 2. Why did massive amounts of airport and ground troops fail to bring U. S. Victory Vietnam? P. 884-888 3. How did the Vietnam War shape the election of 1968? P. 888-893 LB] refused to run for re-election; he was burned out. The nation wanted (and needed) an experienced â€Å"get the Job done† president. Nixon promised to deliver! The country believed him. And he delivered 4. What strategies did Nixon implement to bring American involvement in Vietnam to a close? P. 893-901 Optimization. Its goal was to create strong, largely self-reliant South Vietnamese military forces. How to cite Book review, Papers Book Review Free Essays Book Review Totto-Chan: The Little Girl at the Window Totto Chan: The Little Girl At The Window is a book which has engaging series of childhood recollections tell about an ideal school, Tomoe that combined learning with fun, freedom, and love and adventure. The school was in the railroad cars for classrooms and run by a good head teacher who was a firm believer in freedom of expression and activity. This book depicts the childhood activities of Tetsuko Kuroyanagi, the author of this book, whose childhood nickname is Totto Chan and translated by Dorothy Britton. We will write a custom essay sample on Book Review or any similar topic only for you Order Now Expelled from first grade: The story starts with by telling of Totto-Chan’s expelling from the previous school when she was in grade one. The little girl ‘Totto-Chan’ was waiting all the morning for street bands to walk by the school and call them over to play their music which was considered as highly disruptive behaviour and aggravated, her teacher decided that the girl would be no more in the school. Finally, her mother found a school after searching and took her to the school- Tomoe Gakuen, where the little girl Totto-Chan impressed the head-master through her talking which stunned to her mother. The school has only fifty students in total and the classrooms were conducted in disused train cars. In the assembly hall, all students shared their daily lunch consisting of â€Å"something from the ocean (fish, seaweed, bonito flakes, etc. ) and something from the hills (vegetables, beef, pork, pickled plum, etc. ). † So, doubts scaffolding knowledge in Totto-Chan’s mind and she used to ask her mother about it when she returned to home. The headmaster meant to it was balanced food which necessary for children, but the children only concerned about to fulfilled the two requirements. This relates to the everyday knowledge which children can think on it and learn what is necessary for a good health. Mr. Kobayachi, the headmaster believed in experimental learning, even he asked the parents of the children send their kids with their worst clothes to school. Lessons at Tomoe: In that school, Tomoe, children enjoyed lot of freedom in the sense that they were free to do anything as their wish. The head teacher had trust on students; there they were engaged in such adventurous tasks like climbing trees, play freely or stay in class to finish a science experiment during recess. Students were getting space for doing or playing as their wish in which teachers guided them and help them how to do it, so their confidence enhanced through it. Here is a description of classes at Tomoe Gakuen: â€Å"At the beginning of the first period, the teacher made a list of all the problems and questions in the subjects to be studied that day. Then she would say, â€Å"Now, start with any of these you like. † This is one kind of methods of teaching by which teacher can able to observe that the children’s progress to higher grades by observing their interest in which area as well as their way of thinking. I think, it is a best way for teachers to know their students in a better way means to understand their interested field and teach accordingly (p. 12). Many activities based learnings were taught by the headmaster that really seemed impossible in practical, but it was. As you know, Children were encouraged to study whatever subjects they liked first, they were taken to ‘field kitchens’ and ‘farming lessons’ to learn the practical aspects of cooking food and farming, first hand- related to real life experience. Adventures on the school grounds This is very surprising and interesting activity in that school. Totto Chan began her adventurous learning at Tomoe like she had a tree in the ground- which every child understood that tree is their private property, if anyone wanted to climb their tree must seek permission. So, one day she invited her friend Yasuaki-Chan to her tree because she knew that Yasuaki had had polio and could not climb. But Totto-Chan decided that Yasuaki deserved to see the world from the top of a tree, so she used some inventiveness and with full strength she helped Yasuaki to get to the top of the tree. At last, Yasuaki abled to stand in her tree and look at the surrounding areas and enjoyed which filled happiness and thrilled them both. It creates confidence to face the difficulties and problems and enhances problem solving skills. Except this, she had another most memorable experience when she dropped her purse down the toilet! Undaunted, she started emptying the cesspool by using a wooden ladle. Did you know what the headmaster’s reaction was when he saw Totto-Chan was doing such things? He asked her, â€Å"What you were doing† and he replied I dropped my purse. But she kept ladling out the cesspool; and the teacher came once more and asked, â€Å"Did you find it? She replied ‘No’. So, then teacher said in a smiling friendly tone, â€Å"You will put it all back when you have finished, won’t you? † (p. 21-22). So, from this, it seems that how she behaved like a matured person and how her ideas develop in cognitive level spontaneously throu gh practicing ladling continuously for the lost purse. Railroad Car Arrives: The school Tomoe runs in the railroad cars you all knew very well. Miyo-Chan, the third daughter of head master said, there is coming a new railroad car tonight. Already they have sis railroad cars which lined up together as classrooms but one more was coming, so small confusion spread out quickly with terribly excitement also. So, Miyo-Chan was selected as representative to ask to her father about their decision, but her father, the headmaster agreed upon and instruct them to take permission first of their parents and will bring their pajamas and blankets. After reaching home, Totto-Chan explained her mother about a train was coming and she wanted to go and watch it how it was going there without tracks; and asked for mother permission. Her mother got surprise and finally what the matter was about she was talking and went with her to school and some children accompanied with their parents came too. The children were assured by the headmaster that when the railroad car will arrive, I will wake up you all. All children lay down in the Assembly Hall with their pajamas and blankets. In the very morning Totto-Chan woke up and others too, watched the big railroad slowly moved and they all danced in joy. The headmaster explained them, â€Å"Watch carefully, they are called rollers. Rolling power is being used to move that big car. † Through this activity, it is clear that students get idea about how the railroad cars moved from one place to another by using roller power. (p. 23-24) The Library Car Class: After winter vacation, children discovered something new and wonderful, and greeted their discovery with joyous shouts. It is the library car class where everyone wanted to do their first class after the winter break. So, all 50 students piled up into the car with great excitement picked some books and read. But Totto-Chan couldn’t read well, she also picked a picture book that looked most entertaining. The library car class was suddenly full with loud voices like a flock of birds chirping song aloud. Really most entertaining moment for the children the school was ever (p. 61). Similar experience I had when I was in field visit to Vidya Bhawan, Udaipur. They run a Wheel Library for slum children where they carried a van with many books and games accessories especially for children like ludoo, carom, etc. We accompanied them one day in the afternoon (the Wheel Library runs twice in a week to a particular slum area and covers minimum 3 different slum areas), really children enjoyed the book reading- story books, picture books and learning was happening through many activities which conducted by the Wheel Library Teacher. Things to fear: When I think on this, many questions struck to my mind- Who permitted the headmaster to experiment the children, fail and learn, teach them to fear? Are the parents known about the school’s teachings- to teach them to fear? Or Is it school’s objectives to teach the children to learn these things? Having eyes, but not seeing beauty; having ears, but not hearing music; having minds, but not perceiving truth; having hearts that are never moved and therefore never set on fire. These are the things to fear, which were said by the headmaster. War: A Dark Night Cloud A crucial time had come in between happiness and war. At last, the day at the school Tomoe turned to dark night by the war cloud. The World War II reached Japan soon and the school Tomoe Gakuen was destroyed in the war bombings. Through this children were able to learn and understood about cruelties and difficulties of war. As a watcher of the burning his own school in flame, the headmaster said to his son awfully, â€Å"After whom the school had been named, â€Å"What kind of school shall we build next? â€Å" Conclusion: This book is too entertaining to read, or seems like full of fairy-tale or fable, where Totto-Chan seems a magnet for trouble. Each part of the book seems to be a fun recollection story or a memoir of the author’s childhood. This book featured about an alternative schooling where children’s overall develop emphasized through activity based learning rather than the old-fashioned classroom teaching. This book is best for me in the sense that full with pleasurable moments, enjoyment and heart touching incidents. How to cite Book Review, Papers

Strategic Marketing Management Paper free essay sample

After showcasing her talent as the lead in her high school’s production of Grease, Tasha Schuh began to dream of a career in theatre. No one presumed that the stage itself would steal her dream—and almost her life—during a rehearsal for her next big show. Just days before her opening night performance in The Wizard of Oz, Tasha took one step backward and fell 16 feet through a trap door. Landing on the concrete floor below the stage, she spent the next three days preparing for a surgery that would at best leave her a C-5 quadriplegic. Post-op complications turn Tasha’s struggle and ultimate triumph into an unbelievable journey. From loss and grief, to self-discovery and achievement, Tasha’s faith, resilience, and honesty have allowed her to leave the old Tasha behind while she confronts the new Tasha’s life from a state of the art wheelchair. This poignant memoir from the current Ms. Wheelchair USA inspires readers to welcome adversity—to â€Å"face your own trap door of opportunity. † Tasha constantly says, â€Å"†¦ every day is a gift†¦ and I will never take a step backward again. This book is just one example of how she lives these words everyday and inspires others to do the same, no matter what their â€Å"trap door† might be. Firm History The book was published in December 2012, and initial response to the book has been tremendous. Two additional printings have already been ordered with a third printing expected in late April 2013. The Dane Foundation and the Ms. Wheelchair USA organization are marketing promoting the book. The Dane Foundation was founded eight years ago, in Cuyahoga Falls, Ohio by five friends determined to make a unique difference in the lives of those with disabilities. The Dane Foundation is headquartered in Cuyahoga Falls, Ohio, but services and supports are promoted on a national, grassroots level. The 501C3 organization’s mission is to provide for the unique needs of individuals with disabilities, single mothers and their children with disabilities, and senior citizens. In addition, the organization has a mandate to provide programs that promote acceptance and understanding of individuals served, utilizing unique information and learning avenues. One of those unique avenues is the Ms. Wheelchair USA program. Ms. Wheelchair USA began as a state competition more than fourteen years ago. Women with disabilities from all over Ohio would trek to the Akron area for a four-day, televised live competition, which promoted their abilities, despite disabilities. After much persistence from women all over the country, the organization expanded and founded the national competition six years ago. Each year twelve national finalists are selected from countrywide applicants and then they compete in the weeklong national finals held each July in Northeast Ohio. Contestants participate in several interview competitions, a platform presentation, evening gown competition, and of course, several production numbers live on stage as well as community based activities throughout the week. The mission of the Ms. Wheelchair USA program is to promote glamour, self-confidence and community service†¦celebrating the achievements of women with disabilities. Ms. Wheelchair USA became a program under The Dane Foundation’s umbrella when producer Lowery D. Lockard co-founded The Dane Foundation eight years ago. The book by Tasha came on the heels of her crowning as the 2012-2013 Ms. Wheelchair USA. Representing Wisconsin, Tasha was selected as a national finalist and was ultimately crowned the titleholder. The book is her story of tragedy and success; the book is the example of uniqueness promoted by The Dane Foundation. The Dane Foundation is currently seeking a way to promote My Last Step Backward as an inspirational learning opportunity for those with and without disabilities. The book is a tool in the organization’s larger mission and, of course, is a estament to the abilities of women with disabilities like Tasha. (This section of the MMGP and compilation provided by Lowery D. Lockard. ) The Four P’s – Old New Product: My Last Step Backward is an inspirational book telling the story of author Tasha Schuh’s struggle facing life as a quadriplegic and her journey closer to God. Tasha was sixteen and loved life and acting. A tragic stage accident caused Tasha t o fall through a trapdoor in the stage causing her permanent paralysis. Her dreams of stage were over†¦or so she thought. As the new Ms. Wheelchair USA, Tasha has been on many stages, both large and small, inspiring others with her story of determination and encouraging them to take their Last Step Backward. Place: This book can be purchased online through Tasha’s website, www. Tashaschuh. com; The Ms. Wheelchair USA website at www. MsWheelchairUSA. org; and The Dane Foundation site at www. TheDaneFoundation. org. The book is also available on Amazon. com, Barnes and Nobles stores and through on-site book signing and meet and greet events all over the US. Amazon and Barnes and Nobles also offer electronic versions of the autobiography. Promotion: Since this is a new product, we have only just begun promoting the book over the past couple of months. Currently, A number of websites are selling My Last Step Backward like The Dane Foundation, Ms. Wheelchair USA organization, Intervarsity- a national Christian fellowship, and Tasha’s own website. The Ms. Wheelchair USA organization has a wonderful promotional flyer that is being distributed through Facebook and other organizational events and activities. In May, Tasha will be making several appearances in Ohio, the headquarters of Ms. Wheelchair USA promoting the book at an event with the City of Stow, as well as at several book signings in local book stores and library sites. We plan to prepare a book tour, combining book signings and press stops throughout the US in June and July. Price: There are several pricing structures available. Those listed here do not include additional charges that may apply related to shipping and handling of the book. Tasha’s website- $17. 99 paperback; Amazon- $12. 47 paperback, $10. 00 kindle version; Barnes and Nobles- $12. 47 paperback, $8. 80 nook version; Ms. Wheelchair USA / The Dane Foundation $17. 99 paperback. The book has also been made available to various organizations with a group discount depending on the number of books purchased. People: The people currently involved in the marketing of the book, My Last Step Backward include a marketing committee specifically assigned from The Dane Foundation and Ms. Wheelchair USA staff and Tasha Schuh. Processes: The processes currently being utilized to market the book include social media, press and promotion, and several on site promotions including meet and greets and personal appearances. The processes include the development of an extended marketing plan, development of trending tools and data with constant review and evaluation of cost and profit of overall book sales and their respective effect on the main organization and Tasha Schuh professional speaker. Programs: There are many programs in their initial implementation stages including social media marketing, personal appearances, a book tour, and store promotions and book signings. The book is also included in the regular programs and activities of both The Dane Foundation and Ms. Wheelchair USA for promotion and sales. Performance: Performance will be monitored by various outcome measures to include profitability of the book itself as well as its effect on the overall successes of The Dane Foundation, Ms. Wheelchair USA, and Tasha Schuh as a professional speaker. In addition, the book will be evaluated in relation to its impact on society both those with and without disabilities. This section of the MMGP and compilation provided by Jenna Seemann, Brian Harrison, and Lowery D. Lockard. ) Demographic Trends: The religious and inspirational book market is growing. E-books are still accelerating in sales and gaining acceptance. These tools include digital textbooks and digital libraries. (In fact, when children register for school, they are told their textbooks will be available online. Online textbooks lessen the amount of material the children have to carry home and negate the excuse, I forgot my book. ) Borders is now publishing books to be sold exclusively in Borders stores and is currently holding a writing contest for store employees. Audio book sales are on the rise. Graphic novels are selling well, with two surprises: There is an increase in nonfiction sales, and more women are buying. The global publishing market is expected to reach a worth of more than $252 billion by 2014, with about -3. 0% decline in the succeeding years. (Book Publishing in the US: Market Research Report, 2013) For more on graphic novels, see http://news. bookweb. rg/news/5333. html. Statistical trends: A recent report from AAP revealed these statistics as influencing factors for book purchases: (Book Publishing in the US: Market Research Report, 2013) Adult Hardcover sales were up 11. 1% Adult Paperback sales were up 0. 3% Adult Mass Market sales were down 4. 6% Unemployment rate 2. 5% annually over the next five years Childrens/YA Hardcover sales were up 22 . 2% Childrens/YA Paperback sales were up 7. 1% Audio Book sales were up 25. 9% E-book sales were up 13. 5% Religious book sales were up 19. 4% Technological changes that have affected consumer acceptance: The EBM (espresso book machine), a print on demand system which allows a buyers to present a credit card and have a requested book print in approximately the amount of time necessary to make a latte, may be coming to a store or library near you in the not-so-distant future. As far as book marketing goes, third-party advertising in books is becoming more prominent. Margaret Atwoods invention, the LongPen, allowed authors to sign books for fans at BEA and The London International Book Fair (among other locations) without leaving home. See (http://www. longpen. com/lp-welcome. html) for more information on this new technology. Larger companies such as Amazon and Simon Schuster are promoting authors with video and podcasts; and Harper Collins will be offering book excerpts via iPhone. Consumer’s tastes and preferences: One thing to take into consideration is how to keep readers interested in a book while awaiting publication. Fortunately there are widgets to help keep people interested in Web pages. An example of this is at –(http://gayletrent. com/stressrelief. aspx). An example of where we might want to give others a heads up about our new book is Publishers Lunch, which is a short version of Publishers Marketplaces daily news. On Tuesdays, they send out Deal Lunch which is about 25% of the book deals reported the previous week. Its a good way to keep abreast of what books are selling. Social /cultural factors: The Internet has also allowed a number of new competitors to enter into the market. Newspapers and magazines not only have to compete with each other, but with websites such as tmz. com and perezhilton. om. Consumers now demand news/gossip that is delivered fast and the print media has had to change its focus. New technologies with regards to printing are another factor that has influenced the publishing industry. Digital printing, for example, has made printing mass produced literature faster and more efficient. It has also led to a new phenomenon in the industry known as print on demand. The pace and ease in which publications are print ed has allowed publishers to print on order, rather than printing in bulk and having that money wasted in storage. E-books are another relatively new technology that is changing the landscape of the publishing industry. Many major publishers in around the world produce e-books along with their printed formats. There are even those in the industry, which specialize purely in e-publishing. In addition, the disability service and supply industry as well as the socialization of those with disabilities into mainstream education, housing, and employment has also presented an opportunity to promote a book like My Last Step Backward. (This section of the MMGP provided by Michael Newby. Market Analysis The Market Analysis for My Last Step Backward is unique in that there are no other autobiographical books written by a woman who has experienced a tragedy like Tasha, and then gone on to become Ms. Wheelchair USA. This makes comparisons difficult, however, by placing the book in the inspirational and informational genres, it is easier to relate various consumer factors. Tasha’s story is inspirational and many of her experiences discussed are informational in nature therefore the book allows us to reach across many target markets. This market analysis will include market information related to the consumer’s behavior expected for this type of product. â€Å"Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e. g. , whether or not to purchase a product and, if so, which brand and where), interpret information, make plans, and implement these plans. † (Perner, 2008). We know that a consumer’s buying behavior is influenced by many factors including their cultural, social, and personal factors. Market Analysis – Cultural Factors Cultural factors often exert the most influence over a consumer’s behavior. Culture is described as a fundamental determinant of a person’s wants and their behaviors. (Kotler Kotler, 2012). This factor is vital to our product’s market analysis, because it relates to how one was raised, their views and opinions on different topics relating to an individual with disabilities, women, women with disabilities, women in pageants, successful and inspirational women. According to Lars Perner, from the Marshall School of Business, if a consumer’s culture is based on US and some northern European values, a consumer will have been exposed to an expectation of self-worth, pride, philanthropy, and success. So, we can expect their culture is similar to those of the US and they will be most likely consumers of this book, as they will be more accepting and interested in the product and its message. The US culture has changed significantly over the past sixty years in relation to individuals with disabilities and their acceptance into mass society. Therefore, if a consumer has grown up being taught to fear or dislike individuals with disabilities, then they wouldn’t have any interest in purchasing this book. If they were raised in the culture of â€Å"hiding or secluding† individuals with disabilities, they may also be less likely to purchase this book. This may translate to potential consumers who were educated after the 1960’s when individuals with disabilities were being repopulated into society from institutions, and integrated into the public school systems and communities. It is also assumed that if a consumer has been raised in any type of healthcare environment, they will also be more likely to purchase this book. In turn, this will correlate to the different social classes in the United States’ market we are addressing. Someone who grows up in a US household where family members work in the healthcare industry can usually be segmented in a middle class to upper middle class home environment. This social class is more likely to purchase and read books. (Perner, 2008). Market Analysis – Social Factors Social Factors like groups, family, social roles, and status will influence a consumer’s behavior in purchasing items. Therefore, if a consumer grew up wanting to understand disabilities; accepting that individuals with disabilities are a valuable part of the US society; having an understanding and expectation of helping those less fortunate than themselves; if they have a relative or friend with a disability; a relative or friend that works in the healthcare industry; have experienced a tragedy; been exposed to a disability, tragedy accident or untimely death, these are all a positive influence on potential consumer for the book. One of the keys to target for our product will be in identifying the â€Å"Opinion Leader†. They are typically the person or friend one goes to when they are looking to make a purchase and offer influence through advice and opinions. (Kotler Kotler, 2012). (This section of the MMGP provided by Brian Harrison with additions and compilation by Lowery D. Lockard. ) The personal factors that have influence on a consumer’s purchasing of this book include such demographic variables as age and lifecycle stage, occupation, economic situation, and lifestyle choices. Lifestyle choices will envelope a person’s daily activities, hobbies, interests, and opinions. Personality and self-concept will play a significant role here, due to the book’s inspirational and Christian nature. (Shah, 2010) The consumer market for this product will be largely female, ages thirteen to sixty, because of it’s inspirational nature as well as the success and celebrity factor of its female author. A consumer working in the healthcare, entertainment, or inspirational and motivational fields like pageant participants, performers, teachers, ministers, and counselors will show greater interest in this book, since the product is motivational in nature, provides a basis in the entertainment and pageant industry, and is based on an accident that caused a permanent health issue for the author. While a literary product is typically purchased by middle to upper class consumers, the cost of this product is economical for those with less disposable income. Those with a personal or professional interest in individuals with disabilities, successful women, pageant contestants, entertainers, and Christian or inspirational stories in general, will be a likely consumer, based on personal factors. Many of the recently obtained points of sale link the product with other motivational books. Amazon. com actually sells a pair of books, My Last Step Backwards with Best When Broken- another motivational book about life in a wheelchair. Many consumers that purchase this book may also utilize a wheelchair and be looking to this product for some personal guidance in their new or ongoing physical situation. Market Analysis – Psychological Factors Many psychological factors play a part in a consumer’s purchasing behavior. These can include motivation, perception of their current life situation, their inspiration to learn or need to deal with an emotional issue, their personal attitudes and beliefs. (Shah, 2010). When researching books recently viewed and purchased on Amazon. com, many of these are in the inspirational and Christian genre. Some are about life in a wheelchair, loss of a limb, or are inspirational tools offered to deal with life changing occurrences. This indicates that many consumers who will purchase My Last Step Backward may be looking for inspirational supports of a personal or Christian nature. These supports may or may not be following a tragedy. Consumers are looking for tools to fill the need to address issues within their own lives with a loved one or other family member who may be disabled or have become wheelchair bound. They are most likely seeking guidance to help with life adjustments that have resulted from a change in their life. These consumers fall under the need for a story to share and help them also adjusting to their new roles. Similarly, autobiographical books by those with some level of celebrity are also being purchased. My Last Step Backward is written by a celebrity author and will appeal to young women looking for a parent-approved role model. (This section prepared by Jenna Seemann with additions and compilation by Lowery D. Lockard) Market Analysis – Consumer Behaviors Every aspect of consumer behavior will be reviewed and considered as we prepare the marketing plan for My Last Step Backward. An emphasis will be placed on the personal and psychological factors because of the personal, faith based and inspirational nature of the book, as well as its autobiographical format. A main key in our marketing plans will be to â€Å"find the sweet-spot where faith and culture intersect,† as Larry Ross, a successful Dallas Christian based marketing professional explained in a New York Times article. (Saroyan, 2006). Books and programs that rely heavily on faith based inspiration and successes, do well to consider the basic personal needs of a consumer but they must be combined with their culture and faith, Ross said. The biggest national stories since 9/11 have touched on faith and Tasha’s story and resulting success told in My Last Step Backward is certainly founded in faith. While chapters of the book speak to the accident, resulting injuries, surgeries, medical and physical scenarios, the book also speaks to basic human needs, faith, and determination. The consumer market for this product will be largely female, ages thirteen to sixty, because of it’s inspirational nature as well as the success and celebrity factor of its female author. Market Segments – Variables The variables we will consider when segmenting our target markets include geographic, demographic, psychographic, and behavioral. While our geographic segment, at this time, is the United States we will rely on some grassroots marketing to increase marketability and success. Through one-on-one meetings like book signings and presentations, the interest and success of the book will increase after an up-close experience with its author, Tasha Schuh. Demographic segmenting will look to various aspects of the female gender, not dismissing a male audience, but realizing this tool is more female friendly. Various market segments will be approached within the target demographics including a focus on Gen X and Gen Y or Millennials realizing that these approximate 128 million potential consumers will have a more open mind and popular interest in the story of a successful individual with disabilities. Psychographic groups like Experiencers and Achievers will be considered along with Strivers and Believers to apply in our marketing plan combining those that are goal-oriented and successful with young people, those with concrete beliefs and those who are trendy and accepting of inspirational and faith based materials. Book Publishing in the US: Market Research Report, 2013) (This section of the MMGP provided by Lowery D. Lockard previously assigned to Raymond Washington. ) There are many ways we can evaluate the attractiveness of each identified segment. The book publishing process can be divided into three main parts: Commissioning, Editing, Productions. They are explained as follows: 1. C OMMISSIONING. Publishing begins with the generation of a project idea. The project idea is triggered by: New Markets New syllabus Revised syllabus Changing market needs. Proposal from author. Market information is arrived at by conducting market survey. This would entail looking at the market needs to determine whether there is a market gap (market opportunity). The following equations would help to assess the market gap. Market needs – Available = 0 (No Market gap) Market needs – Available = 1 (Market gap) Market needs – Available = -1 (Saturated Market gap) 2. Publishing proposal After the project idea has been generated and market survey conducted, the next step is to assess the economic viability of the project idea. This entails preparation of publication proposal, which captures: All origination costs. Number of copies to print. Printing cost. Unit production cost. Selling price. Number of copies projected to be sold per year. Profit margin. The proposal is assessed against company’s financial objectives. The desired gross margins for all the projects. The period needed to achieve the desired rate of return on investment. (R. O. I. ) The project proposal is either approved or not approved based on above parameters. If the project is approved, then the author(s) is/are identified and commissioned. Manuscript Acquisition Procedures Identify the right author who: Knows his/her subject well. Effectively communicates with target readers. Meets deadlines. Commission author formally in writing. Commissioning letter should give clear briefs and specifications on: Extent of Manuscript. Artwork/illustrations required: Minimum and maximum per chapter. Target audience/readership level so as to determine: Appropriate methodology. Style. Language. Deadline Presentation. Handwritten manuscripts are accepted in very exceptional cases. Typed manuscripts are preferred. They must be typed with good interline spacing and outer margins to allow space for editing. . Manuscript Evaluation Assessment Publishers use in-house editorial staff or a pool of external evaluators to assess submitted manuscripts. Criteria for in-house evaluation Editorial policy which for instance determines the categories in which the company publishes in or the priority publishing segments of the moment. House style. Textbook evaluation criteria. If an in-house evaluation report is pos itive it is always advisable to seek a second external opinion to validate this standpoint. This is because: Editor’s opinion may not be representative enough. Second opinion means fewer risks in terms of book being a flop. Finding external readers/advisors Publishers would always zero in on experts in subject area. They would mainly be practicing/retired teachers/lecturers. They should be given evaluation guidelines by the publisher. Tasha’s book will be a motivational agent for various people from all walks of life considering a variety of factors which influence consumer purchasing. I recommend that we pursue full market coverage or what is known as undifferentiated. The book should not be specialized to one audience. In undifferentiated marketing, the firm ignores segment difference and goes after the whole market with one offer. It designs a product and a marketing program that will appeal to the broader number of buyers. It relies on mass distribution and advertising. It aims to endow the product with a superior image. Undifferentiated marketing is the marketing counterpart to standardization and mass production in manufacturing? The narrow product line keeps down costs of research and development production, inventory, transportation, marketing research, advertising, and product management. The undifferentiated advertising program keeps down advertising costs. Presumably, the company can turn its lower costs into lower prices to win the price sensitive segment of the market. (This section of the MMGP provided by Michael Newby. ) Market Segments Target Markets Our target markets for My Last Step Backward include several segments of women, professional and corporate motivators, and the contemporary Christian market. 1. Teens and Young Women (Gen Y): These women will be targeted, as they are most likely to be a group searching for a positive and successful female role model. Without the hindrances of â€Å"Hollywood† but with all the glamour of a pageant winner, Tasha will appeal to these young women based on her success and celebrity. Tasha’s beauty and self-confidence will inspire young women through her photos and words to overcome any physical thing they see as a defect, and help them turn their doubts into confidence. In addition, her poignant faithfulness will serve as an opportunity for young women to profess their Christian faith and beliefs are not only â€Å"ok† in today’s society, but through their reading of the book this will be instrumental in their growth and success. . Women desiring success: These women will vary in demographics and can include Gen X and Gen Y members. The marketing for this target market will be to focus on their need for acceptance, despite any adversity they may face in their own lives. Tasha’s examples in the book of overcoming serious and numerous obstacles will serve as an inspira tion to other women looking for success and feeling like because of their age, physical issues, income, education, or other personal circumstances that anything is possible if you focus on stepping forward and believing that you have taken your last step backward. We also know that women in this category look for understanding and acceptance and even dream of success and celebrity. (The unbelievable popularity of female-based reality television shows like Dance Moms and The Housewives of XYZ is an example of this! ) We know these women have a belief they can succeed and will use the book as an inspirational tool for success. 3. Women with disabilities and/or Mothers of children with disabilities: This segment will be targeted with the story of Tasha’s accident, medical diagnosis, struggles through the health care process or a tragic injury and subsequent successes and independence. These women and Moms can use the book as a resource of information and processes when dealing with a disability. In addition, the book will serve as an inspirational tool for those that are struggling, new to the disability world, or Moms who doubt that their child with disabilities will ever have an opportunity at success, celebrity, or independence. 4. Contemporary Christian market: The marketing plans will address this contemporary Christian market with a focus on faith overcoming adversity. Tasha clearly speaks to her doubts, her forced reliance on God, and how He has helped her to have the life that others thought she couldn’t have because of her disability. We will address this market’s need for inspirations through a current and trendy example, faith through tragedy, success and triumph despite unbelievable obstacles. It is important to note that we will focus on those within the Contemporary Christian market as tools like celebrity, music, entertainment, and motivational inspiration ideals in the book may not appeal to those looking for a traditional, more old-school, or formal religious answer or inspiration. This section of the MMGP provided by Lowery D. Lockard. ) Positioning of My Last Step Backward There are thousands of autobiographies dating back to c. 175 when Roman Emperor Marcus Aurelius wrote The Mediations. Today our book, My Last Step Backward, is still a unique literary offering in the autobiographical/memoir world. It’s a true, li fe story that begins with a Once Upon A Time, and really does end with a â€Å"real life† Happily Ever After! The New York Times suggests thirty-one celebrity â€Å"life† books, several of them are autobiographical in nature. From an autobiography by Clive Davis, founder of Motown Records to stories about Any Worhol and Lady Gaga, these books feature the celebrity â€Å"dirt† and some positives. Books about Princess Grace Kelly, Princess Diana, and Christopher Reeves hold more positives and inspiration and less glitz and glamour. Christopher Reeves wrote the book, Still Me, three years after his spinal cord injury, while another autobiography by Errol Flynn was self-written in 1959. We know that in the next year, Tasha’s memoir will be part of the top 30 on their published reading list! My Last Step Backward is sure to be the first installment by Tasha in a series of survival from tragedy, struggle and triumph books that will grace the shelves and consumer’s nightstands for years to come. The autobiographical book, written by the amazing Tasha Schuh, will inspire the reader while offering information and reality reading. Our Brand Positioning Bull’s-eye below gives a visual target for our team as we position and market My Last Step Backward and ultimately, Tasha Schuh. Our positioning statement encompasses the book’s message†¦Ã¢â‚¬ Take Your Last Step Backward†¦I did! Positioning In The Marketplace Our book, My Last Step Backward has a new and growing position in the marketplace. The book is already making a showing on several social media streams along with early identification on Bing, Google and other popular search engines as an inspirational autobiography†¦a good first step forward! As we research the current standings of t he new book, it hasn’t made the New York Best Sellers List yet, but we are on our way! The book was printed in December 2012 and has already sold more than 1,000 copies with only personal and basic promotion. New placement in markets online and in some bookstores are being secured currently. As we move forward in our marketing and promotion efforts, the book will take a position next to other celebrity, inspirational, memoirs like those of Christopher Reeves and Jodi Tada. According to research on a variety of literary sites from Amazon. com to Alibris Marketplace, etc. there are eight books commonly noted when searching for stories about women with disabilities, inspirational women’s autobiographies, and similar disability tools. These include only one autobiography by a woman, My Body Politic, by Simi Linton. This book was written by an accident victim in the 1970’s and focuses more on advocacy issues relating to the lack of ADA laws in the 80’s and less on inspiration and motivation. (This section of the MMGP and compilation provided by Lowery D. Lockard. ) Competition – The Market Leader A current author that is a Market Leader in our industry is Joni Eareckson-Tada. She has written several books over the years and has one of the more successful autobiographical books about surviving a disability, to date. One of her strengths is capturing the audience with real scenarios and circumstances. She was doing a routine event, and suddenly her life changed forever. However, just like any other person, she understood that just because her prognosis was permanent quadriplegia, that didn’t mean she should quit on life. One of the weaknesses of the book for a general market can be that her books are so strongly tied to her religious message. For some, this may be a deterrent from purchasing the book, because it is marketed as a religious reading and many consumers might not want to tie religion into their leisure readings. We will be tailoring our message for My Last Step Backward to address the aspect of faith, however it will be a secondary factor to inspiration, motivation, and information. We know, after looking at the long-term success of Joni Eareckson-Tada in the religious genre, that we will be able to mimic and exceed those successes to a wider audience acceptance. According to Lee Posen’s article in the Strategic Management Journal, sometimes tailored imitation from firms can help follower firms surpass market leaders. (Posen, 2013) We agree! Another firm leader is Christopher Reeves and his literary works. Despite his death, his books remain on several must read lists of autobiographies and memoirs. His change from the Superman celebrity heartthrob to quadriplegic was a huge and very closely watched life change. His struggles and successes were documented daily for several years as he re-invented his celebrity and learned to triumph in Hollywood following his accident. The book Still Me, written by Reeves three years after his accident, is still on the New York Times best-read list. Sadly the weakness of this competition is that Reeves will add no new entries to his literary shelf since he passed away in 2004. While his foundation, movies, and legacy actively continue, we believe Tasha’s book will have the opportunity to build on Reeves’ messages to those trying to overcome tragedy and life-changing accidents. Competition Brand Elements Brand elements are essential in any successful business. Brand elements cause high levels of brand awareness with target consumers and builds brand equity (Farhana, 2012). We will incorporate elements that are meaningful, memorable, and likeable among the masses. One brand element is our cover, a picture of beautiful Tasha, smiling and wearing a crown while sitting in a wheelchair. This photo, and contemporary cover can stand as a symbol of several things; winning a tournament, winning a pageant, or competing and winning in life. We wanted to capture everyone’s desire to win by illustrating that this book can be read by anyone. In addition, our book offers a unique tragedy†¦a â€Å"last step backward. † While theatre accidents may be commonplace, a life changing theater accident while rehearsing at a high school musical isn’t a common happening. The tragedy is certainly a brand element, but the success and inspiration is another avenue we will follow. This story hasn’t been told yet, and lends itself to many metaphoric indicators when promoting the book and Tasha. Finally, we know that Tasha herself will become a brand element. Her beauty, spirit, determination, and talent will expand from the literary world to the road as a professional speaker, performer, host and more. Her title of Ms. Wheelchair USA can be compared to other celebrities branded, like Olympian Shaun White. Her talents before the accident are still available to her, in a different way, and we will work with her to build on these including the production of a musical cd, more books, etc. In the future, we know that Tasha’s celebrity will lend itself to a brand that can promote a clothing line (perhaps specific to contemporary women with disabilities), motivational tools and entertainment related products. (This section of the MMGP and compilation provided by Brian Harrison, with some additions by Lowery D. Lockard. ) Competition – Brand Mantra The brand mantra for My Last Step Backward is: Informational, Inspirational, Motivational†¦Reality Reading (This section of the MMGP and compilation provided by Lowery D. Lockard. ) Competition – Similar Promises While many books provide an inspirational message, there are no books, which offer a brand promise or mantra quite like ours. Because we are dealing with an individual with a unique story and continuing life, we have the opportunity to grow the â€Å"Happily Ever After† story into reality reading. Many books offer a piece of each section of our mantra, but none that we could find, provided the unique combination of all the pieces of the mantra. The closest stories relate to the Joni Tada and Christopher Reeves stories, similar in the level of tragic to success but different in their individualism and outcomes. This section of the MMGP and compilation provided by Michael Newby with some additions by Lowery D. Lockard. ) Competition – Attributes and Benefits One of the benefits of My Last Step Backward is having a tangible, motivational couch on hand, whenever someone needs one. It is an inspirational, and motivational â€Å"pick-me-up,† that will be there for dail y reference. It is a paperback copy that takes a lot of wear, it is small and portable, and, if you purchased the electronic version, it can be with the reader at all times. Even though it may not be waterproof, fireproof or completely weather proof, obtaining another copy is not difficult. It is available to the reader and will also serve as a positive and motivational gift for all ages. This product benefit relates specifically to three of our target markets. Those in the teen, busy women desiring success and mothers markets will appreciate this Happily Ever After, true, motivational story. Accessibility and ease of use are very important to them. Having a constant and accessible means of support is comforting, especially after experiencing a traumatic accident. This benefit speaks directly to those in our targets of mother’s with children with disabilities and women with disabilities. Specifically those dealing with a new disability. ) It is even better that this â€Å"support couch† is a new and contemporary story, addressing today’s living issues. Being able to have that mobile support to count on and share promotes self-motivation and inspiration. My Last Step Backwards is an inspirational pocketbook that can provide that little bit of motivat ion to the reader whenever they may need it. As our teen market is constantly bombarded with the pressure to be successful and be popular, this book will serve as a tool for them with the road seems to difficult to walk. When our youth market needs a positive inspiration, a life comparison, and a real Happily Ever After reality story (instead of the Housewives of Beverly Hills) they can turn to Tasha and her message. Since Tasha’s faith and Christianity are a part of this book and her ultimate success, the Contemporary Christian target market will benefit from these specific faith-related aspects as well as the overall inspiration and motivation in general. (This section of the MMGP and compilation provided by Jenna Seemann with additions by Lowery D. Lockard. ) Competition – Packaging Labeling We can use packaging and labeling to support our brand image by using our author, Tasha Schuh. Her image speaks for itself†¦a beautiful young woman, wearing a crown, in a wheelchair. Tasha’s inspiration is visible and transferred to the reader through her smile on the book’s cover. The cover is colorful and contemporary, appealing women of all ages. Photos throughout the book show Tasha’s active life in sports and entertainment prior to the accident. Continuing through the book, readers can see her photos in hospital, rehabilitation, and winning at the Ms. Wheelchair USA pageant. In addition, photos of Tasha and her youthful and supportive friends as well as her attractive boyfriend Doug will appeal to our target markets. Any potential consumer that picks up the book and flips through the pages, as most of us do at the bookstore, will see these photos and, if they are in our target markets, will be immediately intrigued by their presentation. As we develop point of sale displays and other promotional materials, Tasha’s brand will be the element that will grasp first look attention. Her crown and beauty combined with the large wheelchair will draw the potential consumer to pick up the book and read the inspiring story. Tasha’s presence at many book signings and public events is an additional resource we will use to package and promote our brand image. Our statements including the book’s actual title, will intrigue the potential buyer to purchase the book. This section of the MMGP and compilation provided by Michael Newby with some additions by Lowery D. Lockard. ) References: 1) Admin; (2007). Full Market Coverage. Retrieved from: http://www. citeman. com/1435-full-market-coverage. html#ixzz2PntojP00. 2) Author Unknown; (2013). List of autobiographies, retrieved from: www. Wikipedia. org/list_of_autobiographies. 3) Author Unknown: (2013). Autobiographies on Line, retrieved from: www. alibris. com. 4) Farhana, M. (2012). Brand Elements Lead To Brand Equity: Differentiate or Die. Information Management Business Review, 4(4), 223-233. 5) Harris,J. (2012). The Battle of Celebrity Memoirs. Guardian News Media, UK, December 12, 2012. 6) Harris, J. (2006). Top Thirty-One Autobiographies and Memories to Read. The New York Times, April 26, 2012. 7) Linton,S. (2008). My Body Politic: A Memoir by Simi Linton, Ann Arbor, Michigan: University of Michigan Press. 8) Posen, H. E. , Lee, J. , Yi, S. (2013). The power of imperfect imitation. Strategic Management Journal, 34(2), 149-164. doi:10. 1002/smj. 2007. 9) Schuh, T. (n. d. ). BARNES NOBLE | My Last Step Backward by Tasha Schuh | NOOK Book (eBook), Paperback. Barnes Noble Books, Textbooks, eBooks, Toys, Games More. Retrieved March 31, 2013, from http://www. barnesandnoble. com/w/my-last-step-backward-tasha-schuh/1113834490 10) Environmental Factors in Publishing. (2009, June 07). In WriteWork. com. Retrieved 16:41, April 02, 2013, from http://www. writework. com/essay/environmental-factors-publishing Article Source: http://EzineArticles. com/818003. 11) My Last Step Backwards News intervarsity. rg . (n. d. ). InterVarsity Christian Fellowship/USA Home intervarsity. org . Retrieved March 31, 2013, from http://www. intervarsity. org/news/my-last-step-backwards. 12) Tasha Schuh, Ms. Wheelchair USA (2013). Retrieved from: www. MsWheelchairUSA. org. 13) Tasha Schuh, Ms. Wheelchair USA; (2013). Retrieved from www. TheDaneFoundation. org. 14) Schuh, T. (n. d. ). H ome. Home. Retrieved March 31, 2013, from http://tashaschuh. com. 15) Schuh, T. (n. d. ). My Last Step Backward: Tasha Schuh: 9781462404186: Amazon. com: Books. Amazon. com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs more. Retrieved March 31, 2013, from http://www. amazon. com/Last-Step-Backward-Tasha-Schuh/dp/1462404189. 16) Schuh, T. (n. d. ). BARNES NOBLE | My Last Step Backward by Tasha Schuh | NOOK Book (eBook), Paperback. Barnes Noble Books, Textbooks, eBooks, Toys, Games More. Retrieved March 31, 2013, from http://www. barnesandnoble. com/w/my-last-step-backward-tasha-schuh/1113834490. 17) Book Publishing in the US: Market Research Report. (2013, Feb). Retrieved from Book Publishing Market Research Report | NAICS 51113 | : http://www. ibisworld. com/industry/default. aspx? indid=1233