Brand alliance free essay sample

The desired outcome of a brand alliance is to increase each other brands equity. Some of the examples could be as follows: Two companies pool their resources to co-brand, with the idea that the new product can enjoy a unique positioning or two manufacturers pool resources to develop a promotional campaign featuring both brands. (Samu, Krishnan Smith, 1999, p. 57). In general, brand alliances carry along great benefits but at same time ome inevitable risk. Well-established alliance is a powerful tool that can help to promote, to specify, to enrich, and to increase the brand value. Good example for increasing the brand value is brand alliance of PorscheDesign and Adidas, where PorscheDesign clearly raises the image of Adidas and on other hand PorscheDesign has more presence and can sell its products in many lucrative locations. (Adidas Annual report, 2009). Brand alliances are used at times of prosperity as well as in times when the brand suffers; they may serve as a driver for a brand to regain its market position. We will write a custom essay sample on Brand alliance or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Wrong arketing strategies can ruin the attractiveness and image of a brand and successful brand alliance can revitalize them. According to (Samu et al. , 1999, p. 57) A new brand might partner with an established brand to build a stronger presence for a specific usage occasion. If one of the brands has very good image and brand equity, it is likely that customers will perceive the partner brand with similar attitude. This strategy is risky and can harm the stronger company. The risk factor can be lowered by extensive market analysis that can reveal some of the unfavourable issues for the xact brand alliance. A common practice for possible alliance partners is creation of an exit strategy. That allows companies react quickly if some of the planned outcomes goes wrong or in other direction than planned. (Melvin Prince Mark Davies, 2002) Very common reason for creation of brand alliance is a launch of a new product. It serves as a great advertising tool because it drags attention. New product is associated with some extraordinary brand, which creates a message for consumers. A successful example of brand alliances to promote new product launch where two trong brands allied and which worked perfectly was Range Rover and Victoria Beckham. The outcome was the new model line of Range Rover, Evoque. Targeted mainly at female customers, sales growth rose significantly after the introduction of Victoria Beckhams special luxury edition. Even though the actual limited edition was produced only in small volumes, it created great deal of exclusivity for the new product. Associating the new model with Victoria Backham and creating a well- managed advertising campaign led to a successful launch of the new model line crowned by many design awards. About Land Rover, 2012). . Analysis of Successful Factors in Brand Alliance 3. 1 Successful Factors Before going deeply in the analysis, it is important to understand in theory the successful factors behind a brand alliance and their effects on consumer attitudes. while the effects they produce are the independent variables. While engaging in an alliance, it is fundamental for companies to work on the successful factors in order to produce and maintain the positive effects while reducin g the negative ones

3 Examples of Expletives to Be Expunged

3 Examples of Expletives to Be Expunged 3 Examples of Expletives to Be Expunged 3 Examples of Expletives to Be Expunged By Mark Nichol In each of the following sentences, an expletive (a form of â€Å"there is† or â€Å"it is†) inhibits an active, concise sentence construction, and other wording is passive and/or more verbose than necessary. Discussion after each example explains the problem, and a revision demonstrates the solution. 1. There have been several immediate actions that the agency has taken. To produce a more concise sentence, find the buried subject (â€Å"the agency†) and move it to the head of the sentence, then omit the expletive and the attendant verb or verb phrase (and the now-superfluous that): â€Å"The agency has taken several immediate actions.† 2. For each initiative, there  will be a number of processes that need to change,  as well as new processes that may need to be created. Here, because of the modifying introductory phrase, the expletive is not so obtrusive, and in this case, the syntax is not doubly passive- the subject immediately follows the expletive, rather than being twice removed, as in the previous example. Nevertheless, the sentence is improved by beginning the main clause with the subject rather than the expletive; also, replace one â€Å"need to† or the other with must to avoid repetition: â€Å"For each initiative, a number of processes must change and new processes need to be created.† 3. While each bankruptcy case is unique, there are standard requirements that must be met by all creditors. Again, beginning the main clause with a substantial subject rather than an expletive will render the sentence more concise: â€Å"While each bankruptcy case is unique, standard requirements must be met by all creditors.† Additionally, however, note that passive sentence construction disguises the true subject: â€Å"While each bankruptcy case is unique, all creditors must meet standard requirements.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Handy Expressions About HandsComma Before Butâ€Å"Least,† â€Å"Less,† â€Å"More,† and â€Å"Most†